Compared to the other lesser quality products it actually smells like Argan Oil; which means that it is 100%. That is the way I like it. I have just started using for about 2 weeks now.
I purchased it because I heard that Argan Oil can help in promoting hair regrowth. I have a shampoo that has Argan oil in it. And I thought it might be more effective if I put pure oil on too! Well we will wait and see.
It has helped with dry scalp and dandruff already.